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Iconic brands & experiences, crafted with Rare Ideas

Name: Rare Ideas
Address: Office 202, 2nd Floor, Baron Centre, North Avenue,, Kalyani Nagar, Pune, Maharashtra, 411006, India
Telephone: + 91 98604 79385

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Brand Strategy

Visual Identity

Experience & Environment

Marketing & GTM Strategy

Packaging Design

Content Systems & Campaigns

Izipizi street and other Brands under it

Brand Strategy

Visual Identity

Marketing & GTM Strategy

Izipizi Street

A fictional Southeast Asian street, built well enough to feel real.

Read the full case study

Brand Strategy

Visual Identity

Experience & Environment

Handmade Cafe

Where care is not said, but seen, felt, and repeated through every interaction.

Brand Strategy

Visual Identity

Experience & Environment

House of Crossaints

Owning one product category in hospitality by turning it into habit, a crossaint.

Brand Strategy

Experience & Environment

Content Systems & Campaigns

Elephant & Co.

A decade-old, people's favourite bar that underwent a revival and transformed.

Brand Strategy

Visual Identity

Experience & Environment

Nanna's Negroni

A contemporary approach to European dining that feels approachable.

Brand Strategy

Visual Identity

Packaging Design

Pomodoro

A modern pasta bar combining artisanal authenticity with bold design.

Brand Strategy

Visual Identity

Packaging Design

Monk'd

A monk fruit ice cream brand where health and enjoyment coexist.

Rare Ideas incorporated elements inspired by Mexican culture for the branding of Juju, Pune’s first tequila-themed bar.

Brand Strategy

Visual Identity

Experience & Environment

Title

A tequila-first brand identity built to defy Mexican clichés with bold originality.

Experience & Environment

Content Systems & Campaigns

Cobbler & Crew

A timeless cocktail handbook blending historic inspiration and craft.

Brand Strategy

Experience & Environment

Marketing & GTM Strategy

Gather - For Good
Celebrating the joy of togetherness

A family-first bar concept rooted in happiness, community, and shared experiences.

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The blog details the launch strategy for Eco Goa, focusing on creating a strong community connection.

Brand Strategy

Marketing & GTM Strategy

Content Systems & Campaigns

Elephant & Co.
Strategising expansion for the much-loved neighbourhood bar

With the vision of brand expansion, we worked together with the team of Elephant & Co. to launch their third outlet into a new neighbourhood for a completely new audience.

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Visual Identity

Packaging Design

Koi Koi

An ingredient-focused Asian restaurant with bold packaging for recall and differentiation.

The blog focuses on the design of Cobbler's 90s-themed retro cocktail menu.

Experience & Environment

Content Systems & Campaigns

Cobbler & Crew

Communication strategy and design to bring forth nostaliga for the colourful 90s!

Visual Identity

Packaging Design

ECO Brews

Packaging design for Elephant & Co.'s in-house beers

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The blog describes the cocktail menu design for Gather, a modern family bar in Pune.

Experience & Environment

Content Systems & Campaigns

Gather - Cocktail Menu

A cocktail book designed to elevate storytelling and guest experience.

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The blog discusses the creation of the menu design for Juju Tequila Bar, a vibrant Mexican tequila bar in Pune.

Experience & Environment

Content Systems & Campaigns

Juju - Food & Drinks Menu

Designing an interactive, slam book style menu for a Mexican tequila bar, Juju.

Read the full case study

All

Brand Strategy

Visual Identity

Experience & Environment

Marketing & GTM Strategy

Packaging Design

Content Systems & Campaigns

Brand Strategy

Visual Identity

Marketing & GTM Strategy