Rare Ideas builds brand systems
that help businesses scale without losing their soul.
Rare Ideas builds brand systems that
help businesses scale without losing their soul.
Our work happens across two disciplines - Strategy and Creative - both deeply interconnected, always led with business logic.
Brand Strategy
The problem is rarely design.
It’s usually confusion.
We begin upstream with the business ambition over a creative wish list. Strategy is where clarity is built, direction is set, and alignment begins.
We begin upstream with the business ambition over a creative wish list. Strategy is where clarity is built, direction is set, and alignment begins.
We begin upstream with the business ambition over a creative wish list. Strategy is where clarity is built, direction is set, and alignment begins.
What we do:
What we do:
What we do:
Positioning Strategy
Define your edge, your audience, and your “why now”
Positioning Strategy
Define your edge, your audience, and your “why now”
Positioning Strategy
Define your edge, your audience, and your “why now”
Purpose & Value System
Clarify what your brand believes and how it behaves
Purpose & Value System
Clarify what your brand believes and how it behaves
Purpose & Value System
Clarify what your brand believes and how it behaves
Naming
Strategic, memorable, and legally viable naming systems
Naming
Strategic, memorable, and legally viable naming systems
Naming
Strategic, memorable, and legally viable naming systems
Architecture
Structure for sub-brands, products, and growth
Architecture
Structure for sub-brands, products, and growth
Architecture
Structure for sub-brands, products, and growth
Founder Narrative
Codify founder belief into brand conviction
Founder Narrative
Codify founder belief into brand conviction
Founder Narrative
Codify founder belief into brand conviction
Why it matters:
Without strategy, the brand becomes surface-level. This work becomes the spine for marketing, hiring, fundraising, and product. It eliminates noise and aligns every future decision.
Why it matters:
Without strategy, the brand becomes surface-level. This work becomes the spine for marketing, hiring, fundraising, and product. It eliminates noise and aligns every future decision.
Why it matters:
Without strategy, the brand becomes surface-level. This work becomes the spine for marketing, hiring, fundraising, and product. It eliminates noise and aligns every future decision.
Verbal Identity
If your team can’t explain it,
the market won’t either.
We craft your brand voice, messaging frameworks, and key narratives so your story is sharp, consistent, and scalable; across sales decks, social, investor pitches, and internal onboarding.
We craft your brand voice, messaging frameworks, and key narratives so your story is sharp, consistent, and scalable; across sales decks, social, investor pitches, and internal onboarding.
We craft your brand voice, messaging frameworks, and key narratives so your story is sharp, consistent, and scalable; across sales decks, social, investor pitches, and internal onboarding.
What we do:
What we do:
What we do:
Voice & tone systems
Voice & tone systems
Voice & tone systems
Taglines and brandline development
Taglines and brandline development
Taglines and brandline development
Messaging ladders (core > product > tactical)
Messaging ladders (core > product > tactical)
Messaging ladders (core > product > tactical)
Campaign storytelling
Campaign storytelling
Campaign storytelling
Content system frameworks
Content system frameworks
Content system frameworks
Why it matters:
Strong messaging doesn’t just help marketing. It shapes how your team sells, recruits, and speaks in rooms you’re not in.
Why it matters:
Strong messaging doesn’t just help marketing. It shapes how your team sells, recruits, and speaks in rooms you’re not in.
Why it matters:
Strong messaging doesn’t just help marketing. It shapes how your team sells, recruits, and speaks in rooms you’re not in.
Visual Identity
Design isn’t decoration.
It’s distinction.
Rare builds visual systems that endure, not styles that fade. We create modular, scalable identities that work across decks, packaging, digital, and retail.
Rare builds visual systems that endure, not styles that fade. We create modular, scalable identities that work across decks, packaging, digital, and retail.
Rare builds visual systems that endure, not styles that fade. We create modular, scalable identities that work across decks, packaging, digital, and retail.
What we do:
What we do:
What we do:
Logo systems & iconography
Logo systems & iconography
Logo systems & iconography
Typography, colour, layout principles
Typography, colour, layout principles
Typography, colour, layout principles
Packaging design
Packaging design
Packaging design
Digital design guidelines
Digital design guidelines
Digital design guidelines
On-brand asset kits
On-brand asset kits
On-brand asset kits
Why it matters:
Your visual identity shouldn’t rely on a good designer. It should scale with clarity across every touchpoint, even in your absence.
Why it matters:
Your visual identity shouldn’t rely on a good designer. It should scale with clarity across every touchpoint, even in your absence.
Why it matters:
Your visual identity shouldn’t rely on a good designer. It should scale with clarity across every touchpoint, even in your absence.
Experience & Environment
The brand doesn’t live in the logo.
It lives in what people remember.
We extend brand into real-world moments - spaces, rituals, and experiences that leave lasting impact.
We extend brand into real-world moments - spaces, rituals, and experiences that leave lasting impact.
We extend brand into real-world moments - spaces, rituals, and experiences that leave lasting impact.
What we do:
What we do:
What we do:
Storefront and retail systems
Storefront and retail systems
Storefront and retail systems
Guest journey design
Guest journey design
Guest journey design
Collateral systems
Collateral systems
Collateral systems
Uniforms, playlists, rituals
Uniforms, playlists, rituals
Uniforms, playlists, rituals
Team culture cues
Team culture cues
Team culture cues
Why it matters:
People don’t remember your brand because it looked nice. They remember how it made them feel. Experience design ensures every touchpoint reinforces your DNA.
Why it matters:
People don’t remember your brand because it looked nice. They remember how it made them feel. Experience design ensures every touchpoint reinforces your DNA.
Why it matters:
People don’t remember your brand because it looked nice. They remember how it made them feel. Experience design ensures every touchpoint reinforces your DNA.
Campaign & Content Systems
Marketing shouldn't start from scratch every quarter.
We build campaign playbooks and content systems so your team isn’t reinventing the wheel every time they post, pitch, or promote.
We build campaign playbooks and content systems so your team isn’t reinventing the wheel every time they post, pitch, or promote.
We build campaign playbooks and content systems so your team isn’t reinventing the wheel every time they post, pitch, or promote.
What we do:
What we do:
What we do:
Campaign architecture & rollout strategy
Campaign architecture & rollout strategy
Campaign architecture & rollout strategy
Foundational content banks
Foundational content banks
Foundational content banks
Founder-led narrative systems
Founder-led narrative systems
Founder-led narrative systems
Briefing templates and execution kits
Briefing templates and execution kits
Briefing templates and execution kits
Messaging cadences and hooks
Messaging cadences and hooks
Messaging cadences and hooks
Why it matters:
This turns brand strategy into a living engine, so your team doesn’t just launch, they land.
Why it matters:
This turns brand strategy into a living engine, so your team doesn’t just launch, they land.
Why it matters:
This turns brand strategy into a living engine, so your team doesn’t just launch, they land.
Marketing Systems & GTM Enablement
A strong brand fails when operations break.
We build backend infrastructure - Notion playbooks, workflows, team SOPs - to help brand and marketing actually run, not stall.
We build backend infrastructure - Notion playbooks, workflows, team SOPs - to help brand and marketing actually run, not stall.
We build backend infrastructure - Notion playbooks, workflows, team SOPs - to help brand and marketing actually run, not stall.
What we do:
What we do:
What we do:
Org design for brand & marketing
Org design for brand & marketing
Org design for brand & marketing
Execution workflows and automation
Execution workflows and automation
Execution workflows and automation
Brand onboarding kits
Brand onboarding kits
Brand onboarding kits
Founder-to-team handover systems
Founder-to-team handover systems
Founder-to-team handover systems
Strategic advisory / Fractional CBO
Strategic advisory / Fractional CBO
Strategic advisory / Fractional CBO
Why it matters:
Good brand work is wasted if it doesn’t scale. This is the work that makes it run, without dependency on an agency forever.
Why it matters:
Good brand work is wasted if it doesn’t scale. This is the work that makes it run, without dependency on an agency forever.
Why it matters:
Good brand work is wasted if it doesn’t scale. This is the work that makes it run, without dependency on an agency forever.
You have to be able to identify what it is about you that’s different from everybody else and then amplify that.
Danny Meyer
Restaurateur, Founder & Executive Chairman (Union Square Hospitality Group)
Not Sure Where to Start?
Not Sure Where to Start?
Founders usually come to Rare Ideas at key inflection points:
Founders usually come to Rare Ideas at key inflection points:
Launching a new brand or concept
Repositioning after product-market fit
Expanding into new geographies or categories
Raising capital or redefining internal alignment
We don’t sell packages. We diagnose, then build what your business actually needs.
We don’t sell packages. We diagnose, then build what your business actually needs.
We collaborate end-to-end with founders from the idea-stage to success-celebrations.
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006