Life In the 90s
Cocktail Menu Design for Cobbler & Crew
For Cobbler & Crew, the 90s-themed cocktail menu was inspired by an era that feels deeply personal to the bar’s audience. Rooted in nostalgia, the menu became a tribute to simpler times—when MTV was on every screen, mixtapes were the ultimate expression of love, and Maggi noodles were a late-night staple.
MEnu design
brand concept
Research & Strategy
Naming
Each cocktail name was a playful nod to the 90s, blending iconic references with modern humor. “2 Min Noods” evoked late-night cravings and cheeky text exchanges, while “Pen Pals” reminisced on letter-writing friendships that crossed borders. Other names like “B Grade Blockbuster” cleverly referenced cultural hits, adding an interactive element for guests to guess the inspiration behind each drink.
Design Style
The menu’s aesthetic was a vivid homage to the 90s, with textured, layered visuals resembling old magazines and faded posters. Bright colors and bold graphics mimicked the exuberance of arcade games and VHS covers, while fonts pulled directly from movie titles and computer screens added authenticity to the retro vibe.
The index was thoughtfully divided into four distinct sections, catering to varied flavor profiles. This approach made ordering simple and intuitive, while nostalgic notes tied each category to memories like "summer vacation" or "grandma's memories", Icons and structured layouts further enhanced functionality without compromising the playful tone.
The 90s-themed cocktail menu was more than just a tribute to a decade—it was an experience that bridged past and present. By combining clever storytelling, visual nostalgia, and user-friendly design, it turned a cocktail list into a cherished trip down memory lane.
