Packaging design for Elephant & Co.'s in-house beers
ECO Brews is the in-house beer brand launched by Elephant & Co., a renowned bar in Pune and Goa. The packaging design aimed to capture the brand's personality to resonate with their target audience of young working professionals.
Brand Positioning
Visual Identity
packaging design
Colour Story
The colour overall palette is cohesive yet dynamic, with a slightly retro feel. The chosen shades of gold, blue & green are soft enough to be approachable, yet intriguing enough to catch the eye and invite curiosity.
Illustrations & Artwork
The illustration concept leans heavily into the adventurous and offbeat nature of the brand. Each can uses bold, eye-catching illustrations that depict surreal animal characters, embodying a spirit of exploration and uniqueness.
The playful, almost rebellious vibe of the artwork—like the monkey reading from a tablet and the yak with a bird perched on its head—communicates a sense of curiosity and excitement about discovering new experiences.
