Strategy-first.
Systems-built.
Creative-led.
Rare Ideas exists to close a frustrating gap: extraordinary businesses let down by ordinary branding. We partner with founders to build brands that scale without losing clarity, conviction, or soul.
More than just a cosmetic design, it’s business infrastructure.
Rooted in commercial clarity. Built for execution. Ready to scale.
Why We Built Rare
Why We Built Rare
A founder’s note
A founder’s note
I started Rare because I was tired of watching ambitious businesses miss their moment, not because the product wasn’t good, but because the brand couldn’t carry the vision.
As a founder across multiple businesses, I’ve experienced the friction between vision and execution. I wanted creative partners who could think commercially, ask the right questions, and build brand systems that move the needle, instead of just look good on a deck. I couldn’t find them.
So I built Rare Ideas.
Rare is the partner I wish I had: strategy-first, creatively exacting, brutally honest. Every output we deliver is designed to sharpen decision-making, inspire alignment, and scale belief - internally and in the market.
I started Rare because I was tired of watching ambitious businesses miss their moment, not because the product wasn’t good, but because the brand couldn’t carry the vision.
As a founder across multiple businesses, I’ve experienced the friction between vision and execution. I wanted creative partners who could think commercially, ask the right questions, and build brand systems that move the needle, instead of just look good on a deck. I couldn’t find them.
So I built Rare Ideas.
Rare is the partner I wish I had: strategy-first, creatively exacting, brutally honest. Every output we deliver is designed to sharpen decision-making, inspire alignment, and scale belief - internally and in the market.
Vijeta singh, founder - Rare Ideas
Vijeta singh, founder - Rare Ideas
Our Culture
Our Culture
We are driven by a passion for creating partnerships that benefit everyone involved. We prioritize the well-being of our team, clients, and the brands we develop, believing that a balanced approach leads to exceptional results. This ethos guides us to work with partners who share our values and commitment to building iconic brands.
Authenticity and integrity are at the heart of our culture. We focus on creating inclusive, high-performing teams that celebrate creativity and hard work. By fostering transparency and mutual respect, we empower our team and strengthen client relationships, ensuring shared success.
We are driven by a passion for creating partnerships that benefit everyone involved. We prioritize the well-being of our team, clients, and the brands we develop, believing that a balanced approach leads to exceptional results. This ethos guides us to work with partners who share our values and commitment to building iconic brands.
Authenticity and integrity are at the heart of our culture. We focus on creating inclusive, high-performing teams that celebrate creativity and hard work. By fostering transparency and mutual respect, we empower our team and strengthen client relationships, ensuring shared success.
Meet Team Rare
Embracing our individual rare-ness, we unite on the common goal of bringing iconic brands to life.
Leadership
Leadership
Vijeta Singh
Founder
Vijeta Singh
Founder
Trisha Agarwal
Brand
Trisha Agarwal
Brand
Rinisha C Edathala
Operations
Rinisha C Edathala
Operations
Omisha Gandhi
Creative
Omisha Gandhi
Creative
Harshada Kunte
Human Resources
Harshada Kunte
Human Resources
Aditya Tayade
Founder's Office
Aditya Tayade
Founder's Office
Team
Team
Aarya Latkar
Aarya Latkar
Creative
Abhiram Ajayghosh
Abhiram Ajayghosh
Growth
Apoorva Gadage
Apoorva Gadage
Accounts
Faizal Habibi
Faizal Habibi
Accounts
Isha Khadtare
Isha Khadtare
Growth
Madan Raval
Madan Raval
Man Friday
Raj Parab
Raj Parab
Creative
Sania Patil
Sania Patil
Strategy
…and counting!
…and counting!
Want to join the team?
Want to join the team?
We are always in the search of creative minds with fresh perspectives, and the same love for food as us!
We are always in the search of creative minds with fresh perspectives, and the same love for food as us!
Meet Team Rare
Embracing our individual rare-ness, we unite on the common goal of bringing iconic F&B brands to life.
Leadership
Vijeta Singh
Founder
Vijeta Singh
Founder
Trisha Agarwal
Brand
Trisha Agarwal
Brand
Rinisha C Edathala
Operations
Rinisha C Edathala
Operations
Omisha Gandhi
Creative
Omisha Gandhi
Creative
Harshada Kunte
Human Resources
Harshada Kunte
Human Resources
Aditya Tayade
Founder's Office
Aditya Tayade
Founder's Office
Team
Faizal Habibi
Accounts
Isha Khadtare
Growth
Madan Raval
Man Friday
Sania Patil
Strategy
Raj Parab
Creative
Abhiram Ajayghosh
Growth
Aarya Latkar
Creative
Apoorva Gadage
Accounts
…and counting!
Want to join the team?
We are always in the search of creative minds with fresh perspectives, and the same love for food as us!
And that’s not it.
Friends of rare is a pan-India collective of creative specialists who partner with us and lend their distinct magic to your project.
Niyati Mehta
Design Specialist
Nishita Mohta
Creative Ops Consultant
Siddharth Dasgupta
Brand Consultant
Tanya George
Type & Visual Design Specialist
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006
Have a business that needs sharper brand presence?
Let’s build the systems your brand needs to grow, strategically and sustainably.
Subscribe to Rare Signals
Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.
Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune, Maharashtra, India. 411006