We’re your partners,
from location to launch.
We work with F&B, hospitality, and retail founders from the very start, because branding isn’t just about beautiful visuals. Our work begins early.
We help you decode the tastes of the target audience, crack the right concept for the space or product, and navigate the long journey ahead till it's finally launch-day!
A seasoned hospitality professional, who started in investment banking but followed her passion into the F&B industry over the years. She has built and managed sustainable & much-loved restaurants, bars, and F&B retail products over the years, by partnering with visionary co-founders who share strong core values and a desire to fill market gaps in India.
She is a co-founder at Cobbler and Crew, which has been recognized as the #2 bar in India by 30 Best Bars, as well as the founder of Raw Almond Ventures (a hospitality group investing in & operating concept restaurants) and Cocktails of Tomorrow (a cocktail consultancy that's revolutionising bar concepts & menus).
We are driven by a passion for creating partnerships that benefit everyone involved. We prioritize the well-being of our team, clients, and the brands we develop, believing that a balanced approach leads to exceptional results. This ethos guides us to work with partners who share our values and commitment to building iconic brands.
Authenticity and integrity are at the heart of our culture. We focus on creating inclusive, high-performing teams that celebrate creativity and hard work. By fostering transparency and mutual respect, we empower our team and strengthen client relationships, ensuring shared success.
Embracing our individual rare-ness, we unite on the common goal of bringing iconic F&B brands to life.
And that’s not it.
Friends of rare is a pan-India collective of creative specialists who partner with us and lend their distinct magic to your project.
Niyati Mehta
Brand Designer
Nishita Mohta
Creative Consultant
Siddharth Dasgupta
Brand Consultant
Tanya George
Type & Visual Designer
