Menus & Cocktail Books
designed to drive brand & revenue

Menus & Cocktail Books
designed to drive brand & revenue

We collaborate end-to-end with F&B founders from the idea-stage to success-celebrations.

We collaborate end-to-end with founders from the idea-stage to success-celebrations.

Our design process is driven by strategic & operational experience at India’s top restaurants and bars.

Brand Positioning

Visual Storytelling

Human-Centred Design

Brand Positioning

Visual Storytelling

Human-Centred Design

Brand Positioning

Visual Storytelling

Human-Centred Design

Brand Positioning

Visual Storytelling

Human-Centred Design

The design process as conceptualised by Rare Ideas.
The design process as conceptualised by Rare Ideas.
The design process as conceptualised by Rare Ideas.

Our most common FAQ:

When do we need a Cocktail Book?

The cocktail culture is growing exponentially in India. We recommend working with us to create your own cocktail book when:

You want to build a cocktail bar or strengthen it's current positioning as one

You want to introduce a novel & relevant cocktail program that shines out despite changes

You want to showcase the prowess of your talented mixologists

You want to
showcase the
prowess of
your talented mixologists

Did you know?

Our sister company Cocktails of Tomorrow is a specialized cocktail consultancy with expertise in designing cocktail books that surpass industry expectations.

About

Services

Approach

Work

Friends of

About

Services

Approach

Work

Friends of

Have a business that needs sharper brand presence?

Let’s build the systems your brand needs to grow, strategically and sustainably.

Subscribe to Rare Signals

Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.

© 2025, Rare Ideas

Have a business that needs sharper brand presence?

Let’s build the systems your brand needs to grow, strategically and sustainably.

Subscribe to Rare Signals

Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.

© 2025, Rare Ideas

Have a business that needs sharper brand presence?

Let’s build the systems your brand needs to grow, strategically and sustainably.

Subscribe to Rare Signals

Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.

© 2025, Rare Ideas

Have a business that needs sharper brand presence?

Let’s build the systems your brand needs to grow, strategically and sustainably.

Subscribe to Rare Signals

Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.

© 2025, Rare Ideas

Have a business that needs sharper brand presence?

Let’s build the systems your brand needs to grow, strategically and sustainably.

Subscribe to Rare Signals

Weekly insights at the intersection of brand, scale, and systems - for founders, CMOs, and investors building what’s next. No spam. Just frameworks, and hard-earned lessons from the field.

© 2025, Rare Ideas