Menus & Cocktail Books
designed to drive brand & revenue

Building a lasting brand requires an authentic & strategic approach.

We collaborate end-to-end with F&B founders from the idea-stage to success-celebrations.

Our design process is driven by strategic & operational experience at India’s top restaurants and bars.

Brand Positioning

Visual Storytelling

Human-Centred Design

Brand Positioning

Visual Storytelling

Human-Centred Design

Brand Positioning

Visual Storytelling

Human-Centred Design

Brand Positioning

Visual Storytelling

Human-Centred Design

The design process as conceptualised by Rare Ideas.
The design process as conceptualised by Rare Ideas.
The design process as conceptualised by Rare Ideas.

Our most common FAQ:

When do we need a Cocktail Book?

The cocktail culture is growing exponentially in India. We recommend working with us to create your own cocktail book when:

You want to build a cocktail bar or strengthen it's current positioning as one

You want to introduce a novel & relevant cocktail program that shines out despite changes

You want to showcase the prowess of your talented mixologists

You want to
showcase the
prowess of
your talented mixologists

Did you know?

Our sister company Cocktails of Tomorrow is a specialized cocktail consultancy with expertise in designing cocktail books that surpass industry expectations.

About

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Friends of

About

Services

Approach

Work

Friends of

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© 2025, Rare Ideas

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2025, Rare Ideas

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2025, Rare Ideas

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2025, Rare Ideas

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2025, Rare Ideas