A Cocktail Book ft. 70s Jazz
For Cobbler & Crew, a premium cocktail bar located in Pune's maiden cocktail menu, we conceptualized a 70s classic jazz themed cocktail narrative. Given that the bar’s target audience is a mature one with a taste for the finer things, building the menu around an era dominated by jazz music would help it capture their attention.
Brand Positioning
Launch
IPs and Campaigns
The experience of consuming anything goes hand-in-hand with the senses that get activated. This elevates the drinking experience. To activate all the senses, we wanted to create a menu that not just was beautiful to look at, but also incited an emotion or mood. To make it a sensory experience, each cocktail came paired with a QR for guests to scan and be redirected to the track that they could play while sipping on the cocktail.
Each cocktail was named after classics by artists like Nina Simone, Louis Armstrong and Ella Fitzgerald, marrying the emotion the cocktail incites to its name.
Details like cocktail flavour and potency were carefully laid out to reduce order taking time by helping guests make a decision quickly. For illustrations, we picked a minimal style to showcase the different ingredients gone into the 16 signature cocktails, and closely worked with the head mixologists to bring out the true essence of the cocktails.
With help of the bar team at Cobbler & Crew, we were also able to categorize the cocktails as per their character and flavour in the index, which helped guests who are well aware of their preferences navigate the menu with ease
