We collaborate end-to-end with F&B founders from the idea-stage to success-celebrations.

Our team comprises top
food entrepreneurs and creative minds.

We’re true F&B insiders.

With a combined experience of 50+ years, our creative team has a knack to identify opportunities for F&B, hospitality & retail entrepreneurs to enhance guest experience. 

Brands we own:

At Rare Ideas, our passionate team, led by founder Vijeta Singh, guides you through every step of launching your hospitality brand.
At Rare Ideas, our passionate team, led by founder Vijeta Singh, guides you through every step of launching your hospitality brand.
At Rare Ideas, our passionate team, led by founder Vijeta Singh, guides you through every step of launching your hospitality brand.
  • Creators, readers, doers

Serving brilliance, fresh and hot

Serving brilliance,
fresh and hot

Serving branding brilliance,
fresh and hot

Research

Conducting thorough deep-dives to derive consumer insights

Brand Concept

Crafting the story and reason to believe for your brand

Brand Positioning

Defining your brand's unique space

Brand Strategy

Creating a strategic, objective-driven roadmap for your brand

Visual Identity Design

Building an impactful identity that resonates with your story

IPs and Campaigns

Strategizing memorable experiences that elevate brand love

Problems we solve

Problems we solve

We craft the story and reason to believe for your brand

We craft the story and reason to believe for your brand

Clarifying Your Brand Concept
Positioning Your Brand in the Market
Enhancing Customer Retention and Loyalty
Crafting Menu Design and Storytelling
Developing a Clear Marketing Strategy
Designing Visual Identity and Branding
Supporting New Concepts, Products, or Locations
Clarifying Your Brand Concept
Positioning Your Brand in the Market
Enhancing Customer Retention and Loyalty
Crafting Menu Design and Storytelling
Developing a Clear Marketing Strategy
Designing Visual Identity and Branding
Supporting New Concepts, Products, or Locations

Branding is crucial, and Rare Ideas nailed it with Nanna’s Negroni. From market research to brand positioning, they supported us every step. They brought our vision to life and contributed to our space's design. A big shoutout to Vijeta, Trisha, and the team for their outstanding support and patience throughout the process. Kudos!

Ambar Rode, Chef & Restaurateur

Branding is crucial, and Rare Ideas nailed it with Nanna’s Negroni. From market research to brand positioning, they supported us every step. They brought our vision to life and contributed to our space's design. A big shoutout to Vijeta, Trisha, and the team for their outstanding support and patience throughout the process. Kudos!

Ambar Rode, Chef & Restaurateur

Branding is crucial, and Rare Ideas nailed it with Nanna’s Negroni. From market research to brand positioning, they supported us every step. They brought our vision to life and contributed to our space's design. A big shoutout to Vijeta, Trisha, and the team for their outstanding support and patience throughout the process. Kudos!

Ambar Rode, Chef & Restaurateur

The Rare Digest: Insights From Our Team

The Rare Digest: Insights From Our Team

The Rare Digest:
Insights From Our Team

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2024, Rare

Pune: Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune 411006


Mumbai: Aishwarya Tower, 10, CST Road, Kolivery Village, Vidya Nagari, Kalina, Santacruz East, Mumbai 400098

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2024, Rare

Pune: Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune 411006


Mumbai: Aishwarya Tower, 10, CST Road, Kolivery Village, Vidya Nagari, Kalina, Santacruz East, Mumbai 400098

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2024, Rare

Pune: Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune 411006


Mumbai: Aishwarya Tower, 10, CST Road, Kolivery Village, Vidya Nagari, Kalina, Santacruz East, Mumbai 400098

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2024, Rare

Pune: Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune 411006


Mumbai: Aishwarya Tower, 10, CST Road, Kolivery Village, Vidya Nagari, Kalina, Santacruz East, Mumbai 400098

Want to start a project?

Let’s bring your vision to life – start here.

Sign up for our newsletter!

Hear from top food entrepreneurs and creative minds as we share insights on branding & customer experience design for the F&B industry. (We won't spam!)

© 2024, Rare

Pune: Office 202, 2nd Floor, Baron Centre,
North Avenue, Kalyani Nagar, Pune 411006


Mumbai: Aishwarya Tower, 10, CST Road, Kolivery Village, Vidya Nagari, Kalina, Santacruz East, Mumbai 400098

About

Services

Approach

Work

Friends of

About

Services

Approach

Work

Friends of