Gather for good
Celebrating the joy of togetherness
Located in Pune’s old neighbourhood of Deccan, Gather is a modern family restaurant focusing on the communal nature of dining. While many new establishments in this area have focused on catering to the students from nearby educational institutes, Gather stands out as an inclusive space where people of all ages & backgrounds can enjoy good food, delightful drinks, and a welcoming atmosphere to create memorable moments.
research
brand concept
launch
We worked with them through all the creative stages of their founding journey:
Research & Strategy
Once the location for the new restaurant was finalised, we conducted thorough market research in the vicinity to understand customer profile & preferences, by interacting with >500 people.
And here’s what we heard:
“Our parents don’t like dining in boring places anymore”
“When we go out, we are not just looking for great food but quality cocktails as well - for which we have to travel a bit.”
“Indian food isn’t dated, we still go out and like to order Indian.”
“We want a good coffee place but with good food, not just coffee snacks.”
“We don’t like going to places that are full of very young people.”
“We don’t like super loud places when we do out drinking, we don’t want to dance.”
Restaurant concept
In response to the strong demand for upscale dining experiences, we aimed to create
An inviting, product-focused venue that embodies happiness for large groups and families.
Brand Naming &
Perception Study
The name Gather was chosen to reflect the brand’s vision of creating an inviting space where guests come together over food, drinks, and conversation.
We also conducted a sentiment analysis by engaging 60 individuals, including women entrepreneurs, creatives, and food enthusiasts, to gauge their perceptions. Their feedback provided valuable insights, ensuring an informed choice that resonated with our target audience.
Did you know that a restaurant has over
100 consumer touch points? The brand has to be consistent at every one of them.
Press notes
Reservation flow
Food menu
Coasters
Pre-launch event
Valet card
Cocktail book
Greetings
Dessert box
Team uniforms
Feedback cards
Condiment stickers
Bottle stickers
Training resources
And more.
Pre-Launch Event
Undone: Connecting with the regulars before we launch
To introduce the new venue to their target audience even before the official launch, we launched a unique initiative called Undone.
We strategically pre-selected guests based on their location and dining preferences and offered them an exclusive, product-centric experience in a raw yet authentic setting, resulting in:
A circle of “insiders” and an emotional connect to the upcoming venue
Authentic online visibility & word-of-mouth marketing
Increased curiosity amongst others who didn’t want to miss out!
We crafted a stand-out invite & hosted the event in the not-yet-done interiors of Gather before its launch.
